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The tourism industry is launching the nationwide "Future in Tourism" campaign to promote young talent and skilled professionals. Young adults and their parents, career advisors, students and career changers are introduced to the diverse and attractive career profiles and opportunities in tourism, increasingly choosing tourism education and career entry.
The campaign raises interest in tourism education, supports students in connecting with industry professionals and facilitates entry into the tourism job market. All eight Swiss higher education institutions offering tourism programs, the Association of Swiss Tourism Managers and nearly 40 industry companies are participating in the campaign. The project is significantly supported by Innotour, the funding instrument of the State Secretariat for Economic Affairs (SECO).
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